X thread / tweet 1494532671623544840 / 1561x1550, 1120x997, 1572x1553
A 1984-85 Frog modular Mac proposal that came close enough to production to feel like a missed branch of Apple history.
The follow-up ties Jonathan to Jobs' last Mac-division push before leaving Apple.
X thread / tweet 1494532676858044418 / 1600x1584, 1600x1586, 1542x1524, 1123x966
A 1984-85 Frog modular Mac proposal that came close enough to production to feel like a missed branch of Apple history.
The follow-up ties Jonathan to Jobs' last Mac-division push before leaving Apple.
CNET / 21/23 / 1596x1165
A business-oriented modular desktop concept with black-anthracite surfaces and separate thin drive shells.
Image credit: Hartmut Esslinger, Frog team
AppleDesign recovery / page 23 / 1271x1237, 1274x1234, 1219x1290, 1273x1236, 1236x1272, 1217x1292, 1263x1246, 1261x1247, 1215x1295, 1354x1162, 1348x1167, 1302x1208
AppleDesign's full Jonathan Computer Concept crop series.
Keep It Simple / page 225 / 1492x1583
Keep It Simple extracted crop set from page 225: 1 image. Files: 297_p225.png.
225 Jonathan Modular Macintosh Presentation to John Sculley, October 1985
Keep It Simple / page 226 / 1671x816
Keep It Simple extracted crop set from page 226: 1 image. Files: 298_p226.png.
10/85 hartmut an: global product for the TRIAD s electrical permissions easier - UL, VDE ftware, Japanese micro mechanics Human Factors / Ergonomics/DIN CRT display - human eye
Keep It Simple / page 227 / 1666x813
Keep It Simple extracted crop set from page 227: 1 image. Files: 299_p227.png.
227 Jonathan Design Concept 10/85 hartmut The heart of the machine: box or modular ? Content is a logic board with extension slots and eventually a power supply. For expansion, 1. cards are plugged into the slots, 2. mass storage devices are installed internally and 3. peripherals are connected by cables. Modules = the concept of the future for PCs and MICROs. Every component of the computer is a standardized module: logic board , power supply, expansion, mass storage devices. They all connect into a bus which.
Keep It Simple / page 228 / 1669x816
Keep It Simple extracted crop set from page 228: 1 image. Files: 300_p228.png.
‘Tape Back Up Audio HUET TN-EM funer Network communicatinny Kutertainuent Ard Parties
Keep It Simple / page 229 / 1673x816
Keep It Simple extracted crop set from page 229: 1 image. Files: 301_p229.png.
_—— home _____ education. business university professionals micros} ite servers Positioning of Jonathan in the market é Jonathan Design Concept Jonathan: SHSFIPIBFGHG 1O/SS hartmut | Flexible concept = low entry customers are not burdened with the costs of the bus and can buy into the system under a Ile price. Special products of Apple = may be more competitive in costs as they are only aimed to one standard and limited markets. Jonathan system = allows practically unlimited applications with only slightly higher.
Keep It Simple / page 230 / 812x815, 815x815
Keep It Simple extracted crop set from page 230: 2 images. Files: 302_p230.png, 303_p230.png.
Grouped with Jonathan Mac from page position and surrounding book context.
Keep It Simple / page 231 / 815x814, 811x815
Keep It Simple extracted crop set from page 231: 2 images. Files: 304_p231.png, 305_p231.png.
Grouped with Jonathan Mac from page position and surrounding book context.
Keep It Simple / page 232 / 812x814, 820x817
Keep It Simple extracted crop set from page 232: 2 images. Files: 306_p232.png, 307_p232.png.
Grouped with Jonathan Mac from page position and surrounding book context.
Keep It Simple / page 233 / 817x818, 814x815
Keep It Simple extracted crop set from page 233: 2 images. Files: 308_p233.png, 309_p233.png.
Grouped with Jonathan Mac from page position and surrounding book context.
Keep It Simple / page 234 / 817x812, 823x820
Keep It Simple extracted crop set from page 234: 2 images. Files: 310_p234.png, 311_p234.png.
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Keep It Simple / page 235 / 818x817, 813x815
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Keep It Simple / page 236 / 814x814, 818x817
Keep It Simple extracted crop set from page 236: 2 images. Files: 314_p236.png, 315_p236.png.
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Keep It Simple / page 237 / 819x822, 816x816
Keep It Simple extracted crop set from page 237: 2 images. Files: 316_p237.png, 317_p237.png.
Grouped with Jonathan Mac from page position and surrounding book context.
Keep It Simple / page 238 / 814x816, 819x817
Keep It Simple extracted crop set from page 238: 2 images. Files: 318_p238.png, 319_p238.png.
Grouped with Jonathan Mac from page position and surrounding book context.
Keep It Simple / page 239 / 816x820, 818x820
Keep It Simple extracted crop set from page 239: 2 images. Files: 320_p239.png, 321_p239.png.
Grouped with Jonathan Mac from page position and surrounding book context.
Keep It Simple / page 240 / 813x816, 815x816
Keep It Simple extracted crop set from page 240: 2 images. Files: 322_p240.png, 323_p240.png.
Grouped with Jonathan Mac from page position and surrounding book context.
Keep It Simple / page 241 / 814x812, 812x813
Keep It Simple extracted crop set from page 241: 2 images. Files: 324_p241.png, 325_p241.png.
Grouped with Jonathan Mac from page position and surrounding book context.
Keep It Simple / page 242 / 812x814, 816x816
Keep It Simple extracted crop set from page 242: 2 images. Files: 326_p242.png, 327_p242.png.
Grouped with Jonathan Mac from page position and surrounding book context.
Keep It Simple / page 243 / 1182x1168
Keep It Simple extracted crop set from page 243: 1 image. Files: 328_p243.png.
Grouped with Jonathan Mac from page position and surrounding book context.
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