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The Byte Shop, Palo Alto, CA, 1976

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Apple II

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Apple III (Sara)

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Lisa

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Alternate concept for the Macintosh with non-chamfered corners, mounted on a

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Macintosh

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Snow White Concepts

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Snow White presentation

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Snow White Concepts

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Snow White Notebook Computer

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Snow White Pure

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Steve Jobs and John Sculley, Summer 1983

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Rob Gemmell's concept drawings for a desktop computer: one featuring an

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Various Rob Gemmell concepts for an all-in-one portable that predates the Apple

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The components Steve Jobs used to visualize the Apple Ile, December 1982

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65

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ImageWriter II, with and without the automatic sheet feeder attachment; with a

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BigMac, a concept for an all-in-one Macintosh with a 15-inch portrait display,

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Initial concept for the LaserWriter

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Initial concept for the Apple IIGS, inspired by the 1983 Apple Is concept

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Twenty-FourHourMac concept

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* Concept for a Flat Panel Desktop Display

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Jonathan Computer Concept

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Macintosh II (Cabernet) with a 13-inch High-Resolution Display, the Apple

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Macintosh SE (Chablis) with the Universe Keyboard and ADB Mouse

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LaserWriter II

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Apple Scanner

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Mindset Computer

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Macintosh Ilcx (StingRay), with a 13-inch High Resolution Color Display and Apple

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Idlocks and the Three Bears

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125.127 Columbo Tower and Desktop Computer Concepts, the desktop units having a

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Knowledge Navigator Concept

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134-136

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Q-Ball 3-D Mouse Concept

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Initial concept for the Macintosh Portable (code-named Malibu), with a downsized

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Apple IIsi 144

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Sequoia Office Printer Concept

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Recovered Page 38

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(Right to Leff) All-in-One Macintosh Ilsi concept: Tight-Fitting CPU/Display

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Macintosh Ilsi (Spin)

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The First Figaro Competition, speculative concepts for Apple's first

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FURSI CONCERTS• JULY-SEPTEMBER , 163 First Figaro Competition. Hoop Concept.

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Jaguar, concepts for a series of RISC-based desktop computers predating the

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Jaguar Desktop Computer Concepts

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First-Phase Jaguar Concept models and drawings

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Recovered Page 46

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, 177 Second-Phase Jaguar Concepts, resulting from Ray Riley's sessions with

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Second-Phase Jaguar Concepts, resulting from Ray Riley's sessions with Giugiaro

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THE FINAL JA GUAR CONCEPTS • JULY - OCTOBER 1990 tab shift control 1138

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The Final Jaguar Concepts

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Follow-up to the First Figaro Competition, revised concepts for a notebook-size

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Follow-up to the First Figaro Competition

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The Second Figaro Competition

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MontBlanc, the final design for Figaro (front and rear view) showing the revised

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Tablet with a tilt-up display, 195 Showing the desktop Brain Box, flat panel

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Apple lIp Portable Computer Concept

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Robert Brunner's foam concept for the PowerBook, showing the keyboard pushed

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Left: PowerBook 100 (Sapporo)

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Brunner; Lunar Design (Palo Alto, CA): Ken Wood and Matt Barthelemy

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Recovered Page 60

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AppleSeeds

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Exchanger, a handheld currency conversion concept

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PowerBook Duo

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PowerBook Duo

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Mid-program redesign of the Columbia concept, adding short legs to the front,

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Macintosh Color Classic (Slice), final design, with details showing the floopy

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StyleWriter II (SpeedRacer) Foam Model

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- StyleWriter IT

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Apple ADB Mouse II (Topolino)

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244

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Keyboard Station, by Daniele Deluliis

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Juggernaut

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Apple Adjustable Keyboard (Norsi)

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AudioVision

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Macintosh Quadra 800 (Fridge)

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Macintosh Ilvx / Performa 600 / Quadra 650 (Lego)

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Left to right: Macintosh IC520 (Hook) final design; Interim design (Mondo);

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File Edit SKY W/TOWER 2-1 Macintosh TV

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LaserWriter Select 300 (Ninja)

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Laser Writer Pro 600/630 (Tollhouse)

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Initial design for the Newton MessagePad 100 (code-named Batman), with a curved

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Newton MessagePad 100 (Junior), final design

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Apple PowerCD (Tulip)

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Popeye

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PenMac Hand-Held Computer Concept (Folio) with an integrated stylus, Mac-style

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Recovered Page 86

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communications strategy

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298

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AppleDesign Powered Speakers II (Baby Badger)

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QuickTake

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JAPAN 302 302 Zebra Writing Pen

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Barber's Comb

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308 - ta

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(London): Jonathan Ive, Clive Grinyer and Martin Derbyshire

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'Newton 11:48 Fri 10/25 Thu 10/24 • • Unfiled Notes • San Francisco CA, UISA

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(Opposite)

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Color StyleWriter Pro (Fantasia)

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Color Style Writer 2400 (Aurora)

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@ Newton 317

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Large-Format Newton Concept (Bic)

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AppleVision 1710 Display (Hammerhead, left) and 1710AV Display (Sousa, right)

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Recovered Page 102

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First-Phase Foam Concepts for a low-cost all-in-one Macintosh (Rebound)

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Power Macintosh 5200 (Bongo)

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328-330, 332 (Opposite)

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PowerBook 5400 POWerPC 332 Icaps lock Shif G Upuon rettm

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Nautilus, a series of subnotebook computer concepts trimmed in leather,

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340.341 Nautilus, a series of subnotebook computer concepts trimmed in leather,

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PowerMacintosh 7000 Series (Outrigger)

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Newton MessagePad 2000 (Q)

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Second-phase Pippin hard model and color study exercise

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Bandai @Mark / @World (Pippin)

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LaserWriter 12/1600 (Mongoose)

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Recovered Page 114

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360, 364 (Opposite)

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365

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John Tang and David Baik, product design

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•

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and open

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mona Design Investigation: First-Round Foam Models

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Pomona Design Investigation: First Round Foam Models

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keyboard and comma-shaped vents on the CPU body

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Tizio Concept

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Pomona Design Investigation: Hard Models

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Pomona Design Investigation: Hard Models

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Spartacus: Prototype One

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Recovered Page 127

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(Opposite) Sparky, An entry-level proposal for a family of Spartacus products,

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The Twentieth Anniversary Macintosh (Spartacus)

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Recovered Page 130

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LOOKING FORWARD 401 401 Aquatic. Detail of a Next-Generation Portable Computer.

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LOOKING FORWARD 402 402 Botanic. Detail of a Future Newton-based Portable

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LOOKIN C FORWARD 403 403 Terrestrial. Detail of a Future Desktop CPU Product.

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LOOKING FORWARD 404 404 Celestial. Detail of a Future Portable Product.

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DRAMATIS PERSONAE: KEY INDIVIDUALS IN THE HISTORY OF APPLE'S INDUSTRIAL DESIGN

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Snow White presentation

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per- Brunner joined Apple as director forming feats of 3-D magic on where he

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the Group was born in London in Apple's

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Photo Credits

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Recovered Page 140

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argue that industrial design is as powerful and relevant an art

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consistent industrial design language, Apple's designers creat

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